Drake Business Services, Inc.

Product Creator: Rhonda Knehans Drake founded Drake Business in 1996

Overview:This is a database marketing consulting firm specializing in response modeling, customer file segmentation, lifetime value analysis, strategic planning, market research, and database consulting.

They offer a flexible service that builds on clients' existing business models and apply industry best practices and standards. Services include database modeling and segmentation, web strategy, campaign management, determination of key profit drivers, maximizing all cross sell opportunities and SEM optimization.

The site includes a range of free articles on trade tips, secrets and common mistakes.