Identity Creation for Business

Product Creator: ICB Identity Creation for Business

Overview: This organization specializes in creating a brand by developing a business identity and strategic marketing direction that works in the international marketplace. They build on the trend for localization, producing multi lingual websites and videos to meet the needs of individual markets across the globe.

The work with individual products or whole business brands and can come in at any stage; from product development onwards and areas covered include brand stretching and market capitalisation. Marketing methods include e-broadcasts, interactive e-book presentations, DVD, CD, USB sticks and direct mail.