Squidoo

Seth Godin founded Squidoo in 2006. Squidoo is a website that allows anyone to set up a single page, called a 'lens', on any topic. Lenses may be reviews of internet sites or products or opinions on any subject. Squidoo was also set up as an income stream for the company, for charity and for content providers from sources such as Google Adsense and other links. Squidoo lenses are most commonly used to drive traffic to a website or blog.