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Glossary

Ad swap

A free advertising strategy wherein one member submit websites to be advertised on other members' sites in exchange for advertising their sites on that member's site 

Adsense (Google)

Google PPC and CPA advertising programs

Adwords (Google)

Content used in advertisements on Google's pay per click system.

Affiliate (Marketing)

An affiliate marketer may advertise the sale of someone else's information (ebook) or product. He receives a percentage  from the sale of the product from his advertisement .

Autopilot

Continues automatically on a predestined course.

Autoresponder

A software program that automatically responds to emails that have been sent to you.

Blog

Shortened from the words web log. It is a website that contains commentaries, articles and is often used as a diary, expressing one's thoughts and feelings.

CPA - Cost per Action/Aquisition

An online business model wherby a source advertiser pays for each specified action acquired for them by sub-advertisers. The action may be a sale or even acquisition of a (potential) customer's zip code, email, name etc.

CPC - Cost Per Click

Price paid on clicked advertisement in a pay per click program.

Downline

This expression is used in multi-level-marketing. The downline consists of prospects that you have recruited or other members who have enrolled after you and placed in your team, whereby  your income is generated.

Ebook

Downloadable book from the internet. The book is supplied in digital format.

Ezine

A digital magazine to which subscribers may submit articles.

Forced Continuity

Whereby you receive a free trial offer or reduced fee for a particular service or system. This is followed by a recurring monthly fee paid automatically by credit card or through paypal.

FTM - Fixed Term Membership

Membership to a community or website, newsletter or blog, for a fixed period of time.

Funded proposal

The main aim of a funded proposal is to sell to  prospects a low priced front-end product or service, in order to maintain your business, whether or not prospects join your primary business. This income will pay for your advertising expenses.

Giveaways

Presents in the form of products/ebooks are "given away"in order to promote the back end product.

Infoproduct

The product being sold is information. It is usually in the form of ebooks.

JV - Joint Venture

An agreement between two or more people or companies involved in a business enterprise.

Landing page

Refer to the term "squeeze page".

Listbuilding

To build up a list of prospects who are interested in your information and/or product in the long run. By building your reputation and being in touch with the people on your list creates a steady following which also ensures word of mouth referrals.
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