Five Reasons You Need a Professional Writer for your Website

As most successful entrepreneurs know; it’s not what you sell but how you package and present it that matters. 

A great product is simply not enough for most online businesses to generate giant profits – products need promoting and customers need enticing.

Think Triangular!

So what separates out a great site from the competition? A professional writer of course!  Someone who thinks triangular!  That is, they focus on three main points:

• Selling your product or service,
• Drawing the attention of potential customers and,
• Feeding effectively into internet search engines.

Five Reasons to Call in the Professionals!

1.    Websites should not be static.  Whilst many site owners may be able to pull together the initial wording for a few web pages, they tend to exhaust their initial ideas and struggle to create fresh contents, such as articles, special offer promos and news pieces. 

2.    Clever usage of key words and phrases that get picked up by search engines are the tricks of every web writer’s trade. Many sites are so heavily scattered with key words and phrases that they are boring and off putting to customers.  They look as if the writer has swallowed an SEO guide and taken all the advice a little too seriously. 

Web writers understand how to seamlessly thread key words and phrases into content so that the text works on two fronts;

• it is both interesting to customers, enhancing the site and
• it gets picked up on searches that are relevant to the products or services on offer.

3.    Content Writers have "customers' eyes".  They see things from a different perspective and, as such, have a lot of useful advice to offer.  They have a wealth of experience of working on a range of sites across many industries and can therefore bring all this expertise to your online business. 

4.    It is the current, up to date elements of a site that play a big part in drawing in new customers. The best web writers have a clever knack of being able to use current affairs, news stories and popular celebrity connections to get picked up on search engines. 

For example, when Michael Jackson died, I spotted an article on a green issues site which made reference to him.  It referred to ‘Earth Song’ and his ‘ahead of his time’ championing of environmental causes. With so many Michael Jackson searches taking place on the web at this time, it was a great and natural linkage to a very current event. 

5.    A good Web Writer is worth their weight in gold and many sites have realized the value of bringing in a pro.  Contents Writers have experience of how to rejuvenate sites, keeping them interesting and, most importantly, freeing you up to run your business rather than simply writing about it.

When writing your website, remember the old adage, ‘If a job’s worth doing, it’s worth doing well’.

Written by Sharona Benjamin

About the author: Sharona Benjamin is a Freelance Writer who works with a select group of returning clients.  She works across many industries and writes content from news shorts through to entire web sites and company brochures.  Sharonabenj@gmail.com